<div class='quotetop'>QUOTE(lostfan @ Jun 13th ) [snapback]2024285[/snapback]</div>
Quote:
Like Urlacher and the 100k "fine" for Vitamin Water.
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Nike figured this out with Michael Jordan. the fact that MJ paid a 5,000 fine every game to wear Nike shoes when they first came out was the best marketting ploy EVER and made the "Air Jordan" an institutuion instead of just a shoe. sometimes people with college degrees are so dumb they don't know when they enabling the people whose behavior they're tring to change....how dumb do league officials have to be to see that game suspensions/tech fouls/etc was the only way to handle the situation
Take one guess who wound up picking up those 5,000 a game fines....best checks nike ever wrote.