http://utsports.collegesports.com/genrel/041305aae.html
University of Tennessee Athletics Unveils Secondary Marks
New secondary marks to give new energy to Smokey and add to brand strength associated with primary athletic logos
April 13, 2005
The University of Tennessee athletics departments rolled out six new secondary marks today, which will enable UT to integrate the tradition of Smokey into the logos. The primary brands for Tennessee athletics will continue to be the "Power T" and the "Lady Vol T".
"These new secondary marks give new energy to Smokey and add to the brand strength associated with our primary athletic logos," said Chris Fuller, assistant athletics director for sales and marketing. "Creating a new Tennessee Volunteers word mark also allows the department to officially retire some of the previous marks that have become outdated, such as the Davy Crockett rifleman mark and the Star Vols mark."
Phoenix Design Works and Satellite Studios developed the new marks. Phoenix is responsible for the Youth Smokey and Dignified Smokey marks, as well as variations of the new word mark and a completed alphabet utilizing the Tennessee font. Satellite Studios, based in Knoxville, created the Competitive Smokey marks.
Tennessee's new logos
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