http://www.detnews.com/apps/pbcs.dll...604090348/1126
Jones is in a rush for '06
After dismal '05, he's encouraged by 'new' Lions
Mike O'Hara / The Detroit News
Kevin Jones feels like he went on vacation and returned to work to find that just about everything had changed except the address on the building.
The structure is the same. The furnishings are familiar. But many of the faces are different, and so is the atmosphere.
The Lions have undergone an extreme makeover -- even by their ever-changing standards -- since the end of the 2005 season. There is a new coaching staff, new quarterbacks, new players at other positions -- and a fresh attitude.
"It almost feels like I went to a new team," Jones said the other day. "With the same uniforms."
For Jones, any change from last season will be for the better. A 2005 season of discontent has turned into an offseason of optimism.
As a rookie in 2004, Jones rapidly climbed the ladder to rank among the NFL's elite tailbacks. He was fifth in the NFC in rushing with 1,133 yards and was a Pro Bowl alternate.
It should have been a launching point. Instead, he stepped into the 2005 season and fell off a cliff with the rest of the Lions. Jones was injured, missed three games and rushed for only 664 yards.
Jones did not have a 100-yard game. Inexplicably, there were long periods when he was not a main part of the team's offensive game plan. He had more than 20 carries in only three games, and his average per carry plummeted from 4.7 yards in '04 to 3.6.
His personal performance chart reflected the team's 5-11 record.
By season's end, the Lions played home games in front of hostile fans who at times openly rooted for the opponent.
"All of last year was one of the worst seasons I ever had playing football," Jones says now.
It ought to be better in 2006 for Jones. Rod Marinelli, the new head coach, puts a premium on what he sees on tape and likes what he saw from Jones in his first two years. He has the power to run through tackles and the speed to get around the corner.
"He's a beast," Marinelli said at the recent NFL meetings in Florida.
Jones took that as a compliment -- and an indication that Marinelli and Mike Martz, the new offensive coordinator, will turn him loose this year.
Another change in the coaching staff is more subtle but might have an impact on Jones. Tom Rathman, the running backs coach the last two years, was one of Jones' biggest backers. Rathman played fullback in the NFL. Wilbert Montgomery, the new running backs coach, played tailback -- the same position as Jones.
Montgomery sees the game from a tailback's perspective.
"He sees the game a little different than Tom," Jones said.
This is a time for the Lions and Jones to look forward. Jones likes Marinelli's discipline and structure. Former head coach Steve Mariucci had a much more relaxed approach.
"I thought it was too loose," Jones said. "I like it this way. This is what I'm used to."
Jones began his conditioning program Feb. 7, two days after the Pittsburgh Steelers beat Seattle, 21-10, in Super Bowl XL at Ford Field -- the Lions' home stadium.
Jones loved Super Bowl week. He made the rounds, doing public appearances and going to parties.
"I had a lot of fun, dealing with the kids, dealing with the community, just being able to be around the Super Bowl," Jones said. "I went the year before in Jacksonville, but it was different. The City of Detroit was packed. It was like being in New York City.
"It was fun. A good experience. I was disappointed that we didn't make a playoff run or something like that to hang our hats on for a lot of people coming in. I just wish we'd have been in a situation to have a chance."
Jones has lived in Metro Detroit with his family since the Lions drafted him in 2004 out of Virginia Tech. He lives with his parents, Thomas and Tracey, two sisters and a brother.
Two days after the Super Bowl, Jones knew it was time to go to work. He went to a workout camp in Scottsdale, Ariz. He dropped 10 pounds -- from 239 to 229 -- and intends to start the season at 225. That's about five pounds lighter than his playing weight last year.
Jones also worked on his long-range future -- for life after football. He took a three-day seminar at Northwestern University's Kellogg School of Management.
"They stuff two weeks of work into 90-minute sessions," Jones said. "I want to get started on business opportunities while I'm still playing and not have a late start."
Jones has made some cosmetic changes. He wore his hair long last year. It has been cut short.
"It was too much losing," he said. "I had to cut all that off."