Jacksonville Jaguars Unveil New Branding and Slick Logo
The Jacksonville Jaguars
are undergoing a facelift that has nothing to do with the roster.
The team unveiled an outstanding new logo Tuesday, accenting gold and drawing more white into their traditional growling cat image.
The team released the logo via a press release sent to B/R in which owner Shad Khan said the logo would be part of a rebranding effort. Khan said:
From this day, the Jacksonville Jaguars will live a brand mission of being proud, bold and committed in everything we do. Our new logo and campaign theme are the first initiatives of what will be many examples of bringing this philosophy to life. A new era for the Jaguars begins today.
The team recently moved on completely from the Wayne Weaver era with the dismissal of general manager Gene Smith. The image changes are meant to herald a new direction for one of the worst teams in football in 2012.