NFL commissioner says the purpose of offering lower-priced seats is to make them available to actual fans, not increase margins for brokers in the secondary market.
Sam Farmer
November 19, 2008
NFL Commissioner Roger Goodell says he's tired of Super Bowl interceptions.
Interceptions by ticket scalpers, that is.
Goodell said Tuesday that the league was looking into the best ways to get its lowest-priced postseason tickets into the hands of actual fans, and not into those of secondary ticket brokers who send prices skyrocketing.
"It's difficult and it's time consuming, but it may be the next step that we need to take is where you actually say, 'You come to the stadium with your identification, and you'll get your two tickets after you're inside the gate,' " Goodell told a small group of reporters in Los Angeles.
Along with its recent announcement that the most expensive Super Bowl XLIII tickets will have a $1,000 face value, the league said it is setting aside 1,000 tickets priced at $500. While those prices might sound outlandish, Super Bowl tickets on the secondary market typically go for $3,500 and up.
"The reality is that Super Bowl tickets are trading at four to five times face value," Goodell said. "One of the big issues that we had in reducing those lower-priced tickets is, do they fall into the wrong hands? Do the scalpers go and take them, and they get the reduced price?
"All they do is get a better margin, which we're not interested in. . . . We're trying to figure out how to get the tickets to the fans."
Even so, everyday fans shouldn't get excited. The odds of getting a chance to buy tickets through the league -- probably by way of lottery -- are very slim.
L.A. Super Bowl?
Goodell, who was in town to tour the Culver City joint headquarters of the NFL Network and NFL.com, confirmed the league has taken a preliminary look at possibly playing the 50th Super Bowl in L.A. in 2016, whether or not there is a franchise here by then.
LINK
http://www.latimes.com/sports/la-sp-...1579616.column